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Craft With Conscience: Emillie Ferris

Craft With Conscience

'Craft With Conscience' began in early 2016 as a weekly Instagram series dedicated to sharing the work of other creatives and as a platform to openly discuss certain aspects of ethical art-making and consuming in the age of the internet and social media.  

This series arose out of my own frustrations related to seeing my work constantly copied stitch-for-stitch, sold without permission, and credited to other people.  Rather than wallowing in unproductive negative emotions, I wanted to find a way to bring this common issue to light in a positive way.  My solution was to share the work of artists, crafters, designers, and makers who I greatly admire for their originality and dedication. Initially, I shared work similar in materials or subject matter to my own, having heard the argument, "There are only so many ways to stitch plants, I'm not copying you..." one too many times.  The truth is, no matter what the medium or subject, every artist from hobby crafter to professional painter has their own perspective and voice. It takes effort to develop one's visual vocabulary and it can be disheartening when your's is taken and misused by other individuals and sometimes larger companies.

All that being said, now is an incredible time for working artists because of the vast resources of the internet including sources of inspiration, the ability to reach a large and global audience, and as a community building tool. As you may know, I love sharing my work on Instagram and following other makers. It's a wonderful way to connect with other artists, be inspired, and feel supported, but we all need to be aware of how we use these resources and what effect it may have on others.

Since the start of 2016, 'Craft With Conscience' has grown and evolved just like any other creative pursuit and has recently expanded to include short interviews with featured artists. I've asked participating artists a series of questions about their studio process, sources of inspiration, and how image-sharing sites like Instagram and Pinterest influence and affect them. I hope you read on to see what they have to say!

Craft With Conscience: Emillie Ferris

Sarah Benning

Emillie Ferris // Illustrator // Leamington Spa, U.K.

Emillie is a self-taught illustrator based in England. After completing her studies at University in 2015 she pursued a creative career in Embroidery, which she fell in love with during her 2nd year of study. After finding success through the social media platform Instagram, she has been able to embroider an assortment of pet portraits and woodland animals full-time. Emillie hopes to expand her business by embroidering people in the future, hosting workshops & taking part in fairs & exhibitions.

Check out more of her amazing work at her Website or Instagram.


1. I began my #CraftWithConscience series as a way to simultaneously promote the work of other makers and to discuss the complicated issues surrounding creative inspiration and developing ones’ own visual vocabulary. The internet is an ever growing fixture in many artist’s lives and businesses, could you talk about the role the internet plays in your artistic and professional life?

I could rave about the Internet for days! I believe it's so important to take a step back and just admire what it's done for so many of us who have found their business through it. It was through the Internet as a young girl that I started to look at other people’s artwork (mostly through deviantart) I believe I was probably googling fanart for books I was reading at the time, and I remember it would blow me away looking at how people had used their imagination to bring the characters to life <3 At this age (around 11) The idea that illustrators like Quentin Blake illustrated for their adult jobs was so out of reach to me, it sounded so fun and perfect that I  think I convinced myself from that point that when I was a grown up there was no way I could do that! I always kept drawing, and expressing myself creatively though (mostly through photography) and it wasn't until I was 19 that I found the medium of Embroidery. Now, you may have heard of this amazing platform called Instagram ;) but this creative community just worked wonders for me! It's like you go to work and all of your colleagues are there, but they are also creating their own awesome work, and alongside that they are encouraging you with yours! So, through the Internet I've been able to follow my little girl dreams to 'draw when I'm older'.  I’d say it has had an extremely positive impact on my life!


2. Where do you find inspiration for your work?  Do you work from life or from images and in what ways has the internet and/or social media impacted your design process?

I'm really drawn to creating images of British wildlife, and I think growing up in the Suffolk countryside contributed to that. Though it wasn't until I moved to a town for University that I found myself wanting to keep in touch with these roots, and voila, My woodland embroidery hoops started! I work mainly from reference images which I'll merge and form together in Photoshop until I'm happy that it's matching the vision I wanted :) Social media has definitely altered my design process, due to the amount of requests and emails from my followers, I started to realise there was a huge niche gap in the market for hand embroidered pet portraits! And I thought, hey, why don't I just go for it!

3. Sites like Pinterest and Instagram are popular places for artists’ to share their own work. They also act as public visual archives, often leading to creative work by others that walks the line between ‘inspiration’ and ‘infringement.’ Have you encountered copies of your work online and how does it affect you? What are your strategies for dealing with it?

I have found a few examples of people using my literal images on products they were selling abroad without my permission, but I have been fortunate so far to have not seen any actual embroidered copycats of my designs (maybe I haven't looked hard enough). Since I started embroidering pet portraits, there does appear to be this huge influx of people doing the same thing! Don't get me wrong though, I 100% wasn't the first person to think of the idea! Before I went ahead with my first pet portrait I wanted to make sure I wasn't going to step on anyone's toes! The ONLY people I found that did them were Hiroko Kubota and Nichole Lynn Alvarado.  When I saw their embroidery I told myself that I would never ever ever embroider a pet on a shirt pocket like Hiroko. This is her own distinct style, and despite people emailing me to see if I could, I always turn them down and point them in her direction :) Nichole has her own style for her portraits too, hers are very fun and a little more abstract as she uses more strands of embroidery thread than myself. Stitching Sabbatical started her pet portraits around the same month I did I think! Haha :) there are a few slight copycats now, but luckily due to the detail and time I put into my portraits, there luckily hasn't been anyone I've had to confront (just yet!).


4. Do you have any advice for aspiring artists or creative business people?

I'd say get your social media hat on! Learn photography, get a good camera if you can afford one. Most importantly find your style, do what you love, not what you think others will like! Finding your niche can take time, and even now I still don't think I've found my thing yet, but without trying to sound cliche: if you haven't created something you love today, there's always tomorrow!


5. Do you have any favorite blogs, artists, or Instagram accounts that you’d like to share?

Here are a few I can think of from the top of my head! :) There are definitely more than this, but sometimes I forget their names until I see their insta feeds/website and find myself ogling for hours!

Wildlife artists:





Mister finch

Fan art!

Helen green

Peter strain

Oh gosh cindy

Mike Mitchell



Rosie hardy

Embroidery artists


Chloe giordano

Trish burr

Ellie mac embroidery

Stephanie K Clark