Welcome, retailers!

We’re so glad you’re here. We offer a growing number of DIY (do it yourself) embroidery options created to make embroidery feel approachable, creative, and joyfully low-pressure — whether someone is picking up a needle for the first time or returning to stitching after years away.

The form below is the first step in getting to know each other. Once you submit, you’ll hear from us within a few business days via an email outlining how our wholesale program works. Once you’re approved, you’ll get access to the wholesale catalog and can place orders online whenever you’re ready.

We’re always excited to connect with shops that care about creativity, community, and customers who love slowing down and making things with their hands.

Thank you for considering Sarah K. Benning products for your space.